Mike and Ike
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| Place of origin | Bethlehem, Pennsylvania, USA (1940) |
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| Created by | Just Born, Inc. |
| Variations | Tropical Typhoon, etc. |
| 140 (40g serving) kcal | |
| Other information | 0 grams of fat; kosher; gluten-free |
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Mike and Ike is a brand of fruit-flavored candies. They were first introduced in 1940 by the company Just Born, Inc.
Mike and Ike are oblong fruit-flavored chewy candies that come in several colors and varieties, including cherry, orange, lime, lemon, and strawberry. Popular varieties are Tropical Typhoon, Berry Blast and Jolly Joes. Each candy has 7 calories, 0 grams of fat, and approximately 1 gram of sugar. The candy is kosher and gluten-free.
They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.
Just Born produces several varieties of Mike and Ikes, including:
Retro/limited varieties include:
There are also seasonal versions in which the Mike and Ike flavors are formed as jelly beans.
In April 2012, they ran an ad campaign based on the premise that Mike and Ike were "breaking up" due to "creative differences"; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers. In 2013 the company announced Mike and Ike would reunite. In addition to a re-designed packaging and juicier tasting candy, a trailer for a movie was released, entitled, The Return of Mike and Ike.
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