Mike Michalowicz
| Mike Michalowicz | |
|---|---|
 |
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| Born |
Michael Michalowicz September 19, 1970 Boonton, New Jersey |
| Nationality | American |
| Alma mater | Virginia Tech |
| Occupation | author, expert |
| Known for | Author, Entrepreneurship, Marketing |
| Notable work | Surge, The Toilet Paper Entrepreneur, The Pumpkin Plan, Profit First |
| Spouse(s) | Krista Michalowicz |
| Website | MikeMichalowicz.com SurgebyMikeMichalowicz.com ProfitFirstBook.com PumpkinPlan.com ToiletPaperEntrepreneur.com ProfitFirstProfessionals.com |
Mike Michalowicz (born September 19, 1970) is an American author, entrepreneur, and lecturer. He is the author of the business books Surge (May 2016), Profit First (July 2014) , The Pumpkin Plan (July 2012) and The Toilet Paper Entrepreneur (September 2008), is an advocate of a business philosophy by the same name, and is a former small business columnist for The Wall Street Journal. He is the "Business Rescue" segment host for MSNBC's Your Business. He also hosted the reality television program called Bailout!.
Michalowicz is considered a tier one mainstream small business author, along with Guy Kawasaki, Seth Godin and Malcolm Gladwell.
Michalowicz is a former monthly columnist for The Wall Street Journal's small-business section, and wrote the Small Business Shortcuts series. He is a regular contributor to Entrepreneur Magazine and is also a columnist for American Express's "Open Forum" series. He was a recurring entrepreneurship expert for CNBC's The Big Idea with Donny Deutsch. He had over ten appearances, including the CES Roadshow series. Michalowicz has also appeared on NBC, MSNBC, Fox News, ABC News Now, CNBC's On the Money and Pat Croce's Down To Business. He is a lecturer on the subjects of entrepreneurship, sales, and behavioral marketing techniques at universities, corporations and organizations throughout the world.
He authors his books and hosted the reality program as "Mike" Michalowicz as opposed to under his given name, Michael. According to the author's biography on the MikeMichalowicz.com website, his last name, "Michalowicz", is pronounced as "mi-CAL-o-witz". The website also has a satirical audio pronunciation guide for this name.
Released on June 20, 2016.
In the book, the author identifies the five steps for a business to take advantage of changing marketing conditions in order to grow dramatically Michalowicz's book are all themed on a "common world" analogy. In Surge, Michalowicz, relates the process of surfing in the ocean to "surfing" waves of consumer demand.
Released on July 4, 2014. Revised & Expanded edition releasing February 2017 by Portfolio an imprint of Penguin Group.
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