Mighty Max (toyline)

Mighty Max

The original Mighty Max logo
Type	Dolls
Company	Bluebird Toys
Country	United Kingdom
Availability	1992–1996

Mighty Max was a series of toys that were manufactured by Bluebird Toys PLC in the UK in 1992, and designed by Big Monster Toys. The toys were similar to the earlier Polly Pocket toyline; however, these toys were marketed primarily towards young boys. In Canada and the USA, they were distributed by Irwin Toy Limited and Mattel Inc. respectively. The original toyline consisted mainly of "Doom Zones" and "Horror Heads." "Doom Zones" were small playsets with a horror theme and featured miniature figurines of menacing creatures and the hero Max, a young boy with blond hair, jeans, a white t-shirt with a red "M" on it, and a baseball cap (the color varied based on the playset purchased) which also always had an "M" on it. The "Horror Heads" were smaller-sized playsets, also shaped like the heads of creatures and contained miniature figures. It was later adapted into a TV series, as well as a tie-in video game produced by Ocean Software for the Super NES and Mega Drive/Genesis.

The background story of the toys was as follows:

In 1993, an American animated series was created based on the toys. After the series began to air, the characters Virgil and Norman and toys based on episodes of the series were added to the toyline to form a new series. The story on the packaging was revised accordingly, and a short-lived comic book series by Marvel UK was created as well. The appearance of Max changed considerably; he was no longer portrayed as a young boy but as a taller adolescent with longer hair and an untucked shirt, similar to his portrayal in the television series. The older Doom Zones, Horror Heads and playsets were re-released with the original story replaced with the revised one: