"Midnight Sun" | ||||
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Single by Elena Gheorghe | ||||
from the album Disco Romancing | ||||
Released | November 15, 2010 | |||
Format | Digital download | |||
Genre | Dance-pop, house | |||
Length | 3:13 | |||
Label | Roton Records, Cat Music Ultra (United States) |
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Writer(s) | Laurenţiu Duţă, Ovidiu Bistriceanu | |||
Producer(s) | Laurenţiu Duţă | |||
Elena Gheorghe singles chronology | ||||
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"Midnight Sun" is a song recorded by the Romanian female singer Elena Gheorghe. The song was recorded in summer 2010 and premiered on November 15, 2010, on Gheorghe's official YouTube channel. It was released under Cat Music exclusively in Romania. The song has more house influences than the previous number-one hit "Disco Romancing". It was sent to the mainstream radio stations in late November and it is promoted as the second single taken from Gheorghe's album entitled Disco Romancing. Lyrically, the song describes the shiver a millionaire wannabe guy gets when he sees Elena dancing. The song had its official radio premiere on the Romanian National Day, at radio ZU, though it premiered on Kiss FM a week earlier. Elena performed "Midnight Sun" live, on December 31, during a New Year special show, held by Pro TV. The music video was already shot in Bucharest and it was released via YouTube on May 13, 2011. The video features many special effects as well as the track listing for Gheorghe's upcoming album. The song peaked at number-one the Radio Top 50 and charted within the top ten in two other Romanian charts. In the official Romanian Top 100 it peaked at number-ten, thus making it Elena's fifth song to enter the top ten in Romania, after "Soarele meu", "Vocea ta", "The Balkan Girls" and "Disco Romancing". The song was performed at many dates throughout Romania.
The song received a total of over 10,000,000 views in more than ten different channels on YouTube, as of April 1, 2011. Beginning with the release's date, "Midnight Sun" have been excessively downloaded (mostly illegally); It was reported that the song has sold over 5,000 units of paid downloads in Romania exclusively.
In the airplay charts, the song fared much better. In the official Romanian Top 100 it began at number seventy-five, but in less than a month it reached its peak of number sixteen. The song reached the top ten on the week-ending issue of May 29, 2011 when it peaked at number-ten. In the Radio Only Chart "Midnight Sun" debuted inside the top forty and peaked at number-ten in its thirteenth week within the chart. The Media Forest website showed that Elena's track began at number ten (the lowest position) within the National Top 10, a chart measuring only the airplays given to Romanian artists, in the week-ending issue of March 27, 2011. That week, it counted a number of 89 airings. The next week it rose to number-eight, with a total of 111 airings. In its third week in the chart it jumped 3 positions (8-5), showing a 30% increase in the number of airings, gathering a total of 154 airings. The next week the song rose another position, to number-four in the National Chart; Even though, it lost 22% in airing frequency, with a total of 146 airplays that week On April 24, the song reached the top spot in that chart, with a total of 188 plays, which means a 28% increase. In the following weeks, the song registered a loss in number of radio airing, but because the music video was sent to the TV stations the song ascended a few positions week by week. As of April 12, "Midnight Sun" has been played on: Kiss FM, Radio ZU, Pro FM and Radio 21, the top mainstream Radio stations in Romania and on all the special music channels. As of July 19, the song exited all the MediaForest top-ten charts and the top twenty of the Romanian Top 100, losing 55% from the number of radio airings. As of September 18, 2011, "Sun" fell off the Romanian Top fifty.