Michael Pertschuk

Michael Pertschuk (born January 12, 1933) is a consumer and public health advocate and former government official. He served as chief counsel and staff director to the Senate Committee on Commerce, Science and Transportation from 1965 to 1976 and was instrumental in drafting the landmark legislation requiring cigarette warning labels and banning broadcast advertising of tobacco products. He also helped pass auto and product safety laws and the Magnuson–Moss Warranty Act.

As chairman of the Federal Trade Commission from 1977 to 1981 and a commissioner until 1984, he worked to strengthen the FTC's consumer protection powers. He was also co-founder and co-director of the Advocacy Institute. He founded the Smoking Control Advocacy Resource Center, which as part of the Advocacy Institute (see above) provided guides, training, strategic counseling, and other resources to combat the tobacco industry. On May 1, 2013, he received the Champion Award from the Campaign for Tobacco Free Kids for his five decades of leadership in the fight against tobacco.

He was born on January 12, 1933, in London, England.

He earned his BA from Yale University in 1954 and was a member of the Manuscript Society. He served as a First lieutenant, artillery, United States Army 1954-1956. In 1957 he became an Assistant in instruction at Yale Law School. He received his LL.D., J.D., from Yale Law School and was admitted to the Oregon bar both in 1959.

He married, Carleen Joyce Dooley in 1954; they divorced in 1976. He married Anna Sofaer in 1977.

He is the author of Revolt against Regulation: The Rise and Pause of the Consumer Movement; Giant Killers (1986); Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars (2001); with Wendy Schaetzel, The People Rising: The Campaign Against the Bork Nomination (1989); and The DeMarco Factor: Transforming Public Will into Political Power (2010).

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