Metro (website)

Metro

Front page of Metro on 14 June 2017
Type	Online newspaper
Format	Website
Owner(s)	DMG Media
Editor	Deborah Arthurs
Language	English
Headquarters	Northcliffe House, Kensington, London
City	London
Country	United Kingdom
Circulation	2,273,131 (daily average unique browsers June 2017)
Website	Official website
Media of the United Kingdom List of newspapers

Metro (also known as metro.co.uk) is an online newspaper published from the UK by DMG Media, part of Associated Newspapers Ltd. In June 2017 it was the fastest growing UK news website and the 6th most visited, with 2.7 million readers a day.

Metro first appeared in 2002 as the online counterpart of Metro newspaper, the free paper distributed on public transport services in cities across the UK - the UK's most-read newspaper, and the newspaper with the highest UK distribution.

In 2015, metro.co.uk became independent of the newspaper: although belonging to the same parent company and based in the same building, the newspaper and website are separate publications managed by separate editorial teams.

Metro serves a diverse range of world and UK news, sport, showbiz and celebrity stories and videos generally aimed at young urban readers. It has strong coverage of UK football, and of specialised areas like food, sex and mental health issues.

Metro reaches much of its audience through social sharing. In June 2017 it had more than 1.7 million likes on Facebook, and 266,000 followers on Twitter.

In December 2012 Metro became one of the UK's first responsive newspaper sites, and one of the UK's highest-circulation WordPress sites.

The move to a responsive layout on WordPress saw explosive growth in Metro's readership. In September 2012 the site was attracting 7.4 million monthly unique visitors; by June 2013 this had grown to 9.6 million; by March 2014 Metro was attracting 27 million visitors. In April of that year Metro was the fastest growing UK national newspaper website, with traffic up 150 per cent year on year.