Merced Theatre
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Merced Theatre
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| Location | 301 W. Main St., Merced, California |
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| Area | 0.52 acres (2,100 m2) |
| Built | 1931 |
| Architect | James William Reid, Merritt Jonathan Reid |
| Architectural style | Spanish Colonial Revival style |
| Website | www |
| NRHP Reference # | 09000248 |
| Added to NRHP | May 1, 2009 |
Coordinates: 37°18′02″N 120°28′49″W / 37.30052918°N 120.4804033°W
The Merced Theatre is located at 301 W. Main Street, at the corner of Main Street and Martin Luther King Way, in Merced, California. The theatre is significant both for its role as the social and cultural center of Merced from the Depression through the post World War II era and for its Spanish Colonial Revival architecture. The property was added to the National Register of Historic Places (NRHP) on May 1, 2009 and the listing was announced as the featured listing in the National Park Service's weekly list of June 5, 2009.
The Golden State Theatre Company hired San Francisco architects the Reid Brothers to design the Merced Theatre. Another notable building they designed is the Hotel del Coronado in San Diego, California. They used what was at the time the most modern projection and sound technology, and the theatre was only the second building in Merced to have an air conditioning system. Their use of dramatic atmospheric features included castle facades and ventilators that sent "clouds" floating across the star-bespeckled ceiling.
Builder Gian Battista Pasqualetti used steel from the Golden Gate Iron Works, ornamental iron from the San Jose Iron Works, and ornamental tiles from the Hispano Maresque Tile Company in Los Angeles to construct the Reid Brothers design for the multi-level, white stucco coated steel framed reinforced concrete building. A 100-foot (30 m) high tower rises above the marquee, and the orange neon block letters proclaiming MERCED can be seen for miles.
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