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Mercadona

Mercadona, S.A.
Sociedad Anónima
Industry Retail
Founded Tavernes Blanques, Spain (January 1, 1977 (1977-01-01))
Founder Francisco Roig Ballester
Headquarters Tavernes Blanques, Spain
Number of locations
1,588 stores (30.6.2016)
Area served
Nationwide
Key people
Juan Roig (Chairman & CEO)
Products Grocery
Owner Juan Roig (63%)
Hortensia Herrero (28%)
Fernando Roig (9%)
Number of employees
74,000
Website www.mercadona.com

Mercadona (Valencian: [meɾkaˈðɔna], Spanish: [merkaˈðona]) is a Spanish family-owned supermarket chain. Francisco Roig Ballester and his wife, Trinidad Alfonso Mocholi, founded the company in 1977, which began as a small butcher shop in Valencia.Juan Roig assumed the role of CEO in 1981 and the company has since expanded nationwide. In the 1990s, Juan Roig oversaw a series of changes companywide and revealed the new façade of Mercadona which was able to compete with its French competitor Carrefour and the co-operative Eroski. Mercadona has locations in 46 provinces of 17 autonomous communities.

Mercadona was ranked the 9th most reputable company in the world in 2009 by the Reputation Institute as listed in Forbes magazine.

Since its days as a butcher shop in 1977, Mercadona expanded to eight stores in 1981 and 1,148 stores as of October 2013 with more on the way. Today it holds 13.5% of Spain’s total food retail space and brought in more than €508 million in profits for the 2012 fiscal year.

CEO Juan Roig plans to bring Mercadona to Italy or France in 2014, but may modify his Spanish model of business to compete in the new markets. He was quoted in the Economist saying, "We must learn everything from everyone"..

Juan Roig, is the CEO and major shareholder, his wife Hortensia Herrero owns 28% , and his brother Fernando Roig owns, 9%. They are all billionaires.

Mercadona was the first Spanish company to use barcodes in its stores. The system has since permitted increased monitoring of product movement, in addition to an increase in the speed of customer checkout times. Mercadona also has an automated distribution center, in the outskirts of Madrid, where computer monitors keep track of orders, while robot arms do all the work. The modern adaptability of Mercadona has been a positive model for increasing productivity, and growing with the needs of the consumer.

Mercadona dedicates much of its resources to eliminating unnecessary costs in its packaging. According to the Economist, the chain has saved €2.2 billion by reducing packaging materials. This included opting out of a glossy finish on packaging which company leaders deemed unnecessary, and adding a plastic lid to a can of tuna, making it easier to open and more appealing to purchase.


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