From the 2009–10 season, Greek gambling giant Intralot became the Melbourne Victory's new major sponsor to replace Samsung in a two-year deal valued at $2 million. Their logo subsequently featured on the front of Melbourne Victory's strip.

The Victory made some off-season changes by releasing Steve Pantelidis and Michael Thwaite to Gold Coast United,Sebastian Ryall was transferred to Sydney FC, and veteran goalkeeper Michael Theoklitos ended his contract and later joined Norwich City F.C.. Moreover, José Luis López Ramírez's loan spell was terminated from Deportivo Saprissa and Daniel Allsopp moved to Al Rayyan.

Several new signings were made, bringing New Zealand international goalkeeper Glen Moss from Wellington Phoenix, Thai midfielder Surat Sukha from Chonburi FC, the promotion of Mathew Theodore and Matthew Foschini from the youth squad and the permanent signing of veteran Carlos Hernández from L.D. Alajuelense for three years (after his two-year loan).

Meanwhile, Mate Dugandžić was signed from Melbourne Knights,Robbie Kruse from Brisbane Roar,Marvin Angulo from Club Sport Herediano and Sutee Suksomkit was signed as a nine match guest player.

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