Media hype

Media circus is a colloquial metaphor, or idiom, describing a news event where the level of media coverage - measured by such factors as the number of reporters at the scene and the amount of material broadcast or published - is perceived to be excessive or out of proportion to the event being covered. Coverage that is sensationalistic can add to the perception the event is the subject of a media circus. The term is meant to critique the coverage of the event by comparing it to the spectacle and pageantry of a circus. Usage of the term in this sense became common in the 1970s. It can also be called a media feeding frenzy or just media frenzy, especially when they cover the media coverage.

Although the idea is older, the term media circus began to appear around the mid-1970s. An early example is from the 1976 book by author Lynn Haney, in which she writes about a romance in which the athlete Chris Evert was involved: "Their courtship, after all, had been a 'media circus.'" A few years later The Washington Post had a similar courtship example in which it reported, "Princess Grace herself is still traumatized by the memory of her own media-circus wedding to Prince Rainier in 1956." The term has become increasingly popular with time since the 1970s.

Reasons for being critical of the media are as varied as the people who use the term. However, at the core of most criticism is that there may be a significant opportunity cost when other more important news issues get less public attention as a result of coverage of the hyped issue.

Media circuses make up the central plot device in the 1951 movie Ace in the Hole about a self-interested reporter who, covering a mine disaster, allows a man to die trapped underground. It cynically examines the relationship between the media and the news they report. The movie was subsequently re-issued as The Big Carnival, with "carnival" referring to what we now call a "circus". The movie was based on real-life Floyd Collins who in 1925 was trapped in a Kentucky cave drawing so much media attention that it became the third largest media event between the two World Wars (the other two being Lindbergh's solo flight and the Lindbergh kidnapping).

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