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Media consumption


Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio. An active media consumer must have the capacity for skepticism, judgement, free thinking, questioning, and understanding.

For as long as there have been screens, cameras, and photos, the people of the world have been consuming media. Around 1600 the camera obscura was perfected. Light was inverted through a small hole or lens from outside, and projected onto a surface or screen, creating a moving image. At this point in time, media consumption had a very small effect on society compared to today.

In the 1860s mechanisms such as the zoetrope, mutoscope and praxinoscope that produced two-dimensional drawings in motion were created. They were displayed in public halls for people to observe. This was one of the first displays of media to the public in the way that it is consumed today.

Around the 1880s, the development of the motion picture camera allowed individual component images to be captured and stored on a single reel. Motion pictures were projected onto a screen to be viewed by an audience. This moving camera affected the progression of the world immensely, beginning the American film industry as well as early international movements such as German Expressionism, Surrealism and the Soviet Montage. For the first time people could express themselves through the medium of film, and distribute their works to consumers worldwide.


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