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McClure Syndicate


McClure Newspaper Syndicate, the first American newspaper syndicate, introduced many American and British writers to the masses. Launched in 1884 by publisher Samuel S. McClure, it was the first successful company of its kind. It turned the marketing of comic strips, columns, book serials and other editorial matter into a large industry, and a century later, 300 syndicates were distributing 10,000 features with combined sales of $100 million a year.

In 1886, McClure's college friend, John Sanborn Phillips, joined the Syndicate, and his cousin, Henry Herbert McClure, was also on the staff. Samuel McClure's brother, Robert McClure, was in charge of the London office. Allen Sangree had a position with the McClure Syndicate in 1892.

In 1914, the McClure family sold the Syndicate to J. C. Brainard, who sold it to Richard H. Waldo in 1927. After Waldo died in 1943, his widow, Adelaide P. Waldo, ran the syndicate for three years, passing it on to James L. Lenahan in 1946. Lenahan's failure to meet a due payment on the stock led to a 1952 auction when it was acquired by Ernest Cuneo, head of the Bell Syndicate-North American Newspaper Alliance group, with Louis Ruppel installed as president and editor.

In September 1952, McClure was bought by Bell Syndicate-North American Newspaper Alliance.

As America's first profitable literary syndicate, the company bought an author's work for about $150 and then sold the right to print it to a newspaper for five dollars. The company lost money during its first few years, eventually turning a profit while distributing and promoting such American luminaries as George Ade, John Kendrick Bangs, William Jennings Bryan, Joel Chandler Harris, William Dean Howells, Fanny Hurst, Sarah Orne Jewett, Jack London, Theodore Roosevelt, Mark Twain and Woodrow Wilson. The roster of British writers included G. K. Chesterton, Arthur Conan Doyle, Rudyard Kipling, Robert Louis Stevenson and H. G. Wells.


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