Maxxis

Cheng Shin Rubber Industry Co. (Chinese: 正新橡膠工業股份有限公司) is the ninth largest tire company in the world. Established in 1967, in Yuanlin, Taiwan, by Luo Jye. Maxxis is a wholly owned subsidiary of Cheng Shin.

Cheng Shin Rubber only produced bicycle tires. As the company grew and extended its reach beyond Asia, it expanded into new market segments, producing full lines of ti res for passenger car, bus, truck, light truck, bicycle, motorcycle, ATV, race kart, trailer, industrial and lawn & garden. Examples are Luxgen and BYD.

In 2015 Cheng Shin had worldwide revenue of over $3.85 billion. Operating under the name Maxxis in some countries, Cheng Shin has operations in China, Taiwan, Thailand, Vietnam, United States, Canada, United Kingdom, Germany, Netherlands, Japan, India, Indonesia and Dubai. The company employs more than 30,000 people, distributes in approximately 170 countries, and its worldwide revenue more than quadrupled in the past 10 years.