Maxwell House Haggadah

The Maxwell House Haggadah is an English-Hebrew Passover Haggadah introduced by the Maxwell House company as a marketing promotion in 1932 and printed continuously since that time. With over 50 million copies in print, it is the best known and most popular Haggadah among American Jews, and is considered a cultural icon. It is used at Passover Seders in homes, schools, senior centers, prisons, and the United States Army, and was the edition used by President Obama and his guests at the White House Passover Seder conducted yearly from 2009 to 2016. In 2011 a new English translation replaced archaic phrases in the original and also incorporated gender-neutral language.

A Haggadah is a ritual Jewish text containing prayers, hymns, Midrashic statements, and commentary on the story of Passover – the liberation of the Israelites from slavery in ancient Egypt. This text is recited by participants at a Passover Seder. The Haggadah has appeared in print since the 15th century and thousands of editions have been published.

The Maxwell House Haggadah debuted in 1932 as part of a marketing campaign for Maxwell House kosher for Passover coffee by Joseph Jacobs Advertising. Copies were distributed in-store with the purchase of Maxwell House coffee. While other kosher for Passover food companies – such as Manischewitz and Streit's – also distributed their own Haggadahs, the Maxwell House Haggadah became the best known and most widely used in American Jewish homes. Balin contends that this popularity was due to three factors:

...
Wikipedia