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Maxicrop


Maxicrop is a company that sells seaweed-based liquid or powdered organic fertiliser, promoted as a "bio-stimulant".

Doug Edmeades, a New Zealand scientist and agricultural consultant, was sued by Maxicrop when he said that their product was useless.

The resulting case Bell-Booth Group Ltd v Attorney-General reviewed evidence provided by the Ministry of Agriculture established that Maxicrop did not materially improve the growth of plants and supported Dr. Edmeades' claims of inefficacy.



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