Maxi Cassette Single
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| Media type | Magnetic tape |
|---|---|
| Encoding | Analogue signal |
| Capacity | Generally less than 10 minutes total (2-3 songs), sometimes repeated on both sides |
| Read mechanism | Tape head |
| Usage | Audio playback |
A cassette single (CS, also known by the trademark "Cassingle" or capitalized as the trademark "Cassette Single") is a music single in the form of a Compact Cassette.
Bow Wow Wow's "C·30 C·60 C·90 Go" was the first cassette single released in the U.K. in 1980, and I.R.S. Records released the first cassette single in the U.S. with the Go-Go's "Vacation" in 1982.
The ZTT label made good use of the format by 1984, with singles by Frankie Goes to Hollywood, Art of Noise and Propaganda being issued in unique versions on cassette.
American record companies began releasing cassette singles on a large scale in 1987, when vinyl record album sales were declining in favor of cassette recordings; the cassette single was meant to replace the 45 record in a similar way.
The format was used as a promotion in the 1990s, with Disney giving a "cassingle" to attendees of Hercules promotional events.
Originally, most cassette singles were released in a cardboard sleeve that slipped over the outside of the release. This was then usually shrink wrapped in plastic. Some singles contained one song on each side, much as 45s had done, but others repeated the songs on both sides. In some markets, cassette singles generally used the same packaging as standard cassettes, a plastic box with a paper insert.
As the cassette maxi-single was released, more intricate packaging was incorporated that looked similar to the packaging of a regular cassette release. These were placed in regular plastic cassette cases with a paper/cardstock insert. Unlike a full-length cassette album, these were generally only one two-sided inlay instead of a fold-out. Maxi-singles usually contained four versions of a single song, i.e.: unique mixes & edits, but some contained versions of two different songs.
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