Matt Dike
| Delicious Vinyl | |
|---|---|
 |
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| Founded | 1987 |
| Founder | Matt Dike Michael Ross |
| Distributor(s) | Concord Bicycle Music |
| Genre | Hip hop, dance |
| Country of origin | U.S. |
| Location | Los Angeles, California |
| Official website | www |
Delicious Vinyl is an American independent record label founded by Matt Dike and Michael Ross in 1987 and based in Los Angeles. The label is distributed by Concord Bicycle Music.
Michael Ross was a student at UCLA when he met Matt Dike, a DJ from New York City, during the 1980s. Dike was working at the Rhythm Lounge in Hollywood. They discovered that they were both members of Impact Record Pool, a service that provided new 12" records to club DJs, and that they shared an interest in soul, funk, and hip-hop. Soon Dike became the top DJ at Power Tools, a club in Los Angeles.
In 1987, they founded Delicious Vinyl, an independent record label. Almost immediately the label was a success. Delicious Vinyl's first release was "Crackerjack" by Master Rhyme and "On Fire"/"Cheeba Cheeba" by Tone Loc, a Los Angeles gang member. "Cheeba Cheeba" and "Crackerjack" got played on L.A.'s rap radio station KDAY. It caused controversy for criticising N.W.A..
Tone Loc's "Wild Thing" sold three million copies. It was helped by a video parody of Robert Palmer's "Addicted to Love". Tone Loc's follow-up single, "Funky Cold Medina," an ode to an aphrodisiac beverage, sampled Foreigner and Kiss, and cemented Dike's and Ross's method of inserting rock riffs into rap singles.
Young MC recorded the million-selling hit single "Bust a Move." Def Jef was the most lyrical rapper in the label's early years, and although his two albums Just a Poet with Soul (1989) and Soul Food (1991) never achieved the crossover success of Tone Loc and Young MC, they are rated highly by hip-hop critics because of Def Jef's sociopolitical rhymes and its allegiance to the funk of James Brown.
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