Material selection is a step in the process of designing any physical object. In the context of product design, the main goal of material selection is to minimize cost while meeting product performance goals. Systematic selection of the best material for a given application begins with properties and costs of candidate materials. For example, a thermal blanket must have poor thermal conductivity in order to minimize heat transfer for a given temperature difference.
Systematic selection for applications requiring multiple criteria is more complex. For example, a rod which should be stiff and light requires a material with high Young's modulus and low density. If the rod will be pulled in tension, the specific modulus, or modulus divided by density , will determine the best material. But because a plate's bending stiffness scales as its thickness cubed, the best material for a stiff and light plate is determined by the cube root of stiffness divided by density . For a stiff beam in bending the material index is .