Mastertronic Group
| Private | |
| Industry | Video games |
| Founded | 2004 |
| Founder | Andy Payne |
| Defunct | November 2015 |
| Headquarters | Huntingdon, United Kingdom |
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Number of locations
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2 offices (2014) |
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Key people
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| Brands |
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| Subsidiaries | Sold Out Sales & Marketing Ltd |
| Website | www |
Mastertronic Group Limited was a software publisher formed as a result of a merger between The Producers and Sold Out Sales & Marketing in 2004. Frank Herman, one of the founders of the original Mastertronic and former chairman of Sega Europe, was involved in negotiations to buy back the name from Sega in 2003. Frank Herman died in 2009 and the company was run by MD Andy Payne and Garry Williams.
Mastertronic Group licensed, published and distributed value PC software under the Sold Out, M.A.D. and PC Gamer Presents labels. They also owned the Everyone Can Play and Great Indie Games labels. Mastertronic closed in November 2015.
Mastertronic Group Limited was formed in 2004 out of a merger between The Producers Limited and Sold Out Sales & Marketing Limited. The 'Sold Out' label was retained and used to sell software at the £5 (frequently "3-for-£10") price-point. The company also distributed software under the original 'M.A.D.' imprint, as well as another label associated with PC Gamer magazine. Games on these labels were typically sold for £10 (or "3-for-£20").
Just Flight and Just Trains, both specialist simulation publishers were acquired by the Mastertronic Group in 2008.
In 2009, Mastertronic Group started the Great Indie Games publishing label to spread independent games, only available on the internet, to shops. Later that year, Andy entered into a joint venture with Rupert Loman MD of Eurogamer Network and formed Get Games Go (known as Get Games) to market and sell PC games by direct download.
In early 2014, in response to the changing games industry, the Group focused efforts on its publishing activities. As part of the process, the sales team were spun out to re-form Sold Out Sales & Marketing Ltd led by Garry Williams and James Cato. Mastertronic Group had also become the sole owner and operator of Get Games.
Mastertronic Group has five business units; Mastertronic Games, The Producers (manufacturing and fulfilment), Just Flight (Flight and Train Simulations), Blast Entertainment, and Get Games.
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