Mastering the Universe
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| Author | Roger Sweet & David Wecker |
|---|---|
| Country | United States |
| Language | English |
| Publisher | Emmis Books |
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Publication date
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July 11, 2005 |
| Media type | Print (Paperback) |
| Pages | 240 pages |
| ISBN | |
| OCLC | 59712548 |
| 688.7/2 22 | |
| LC Class | NK4894.3.H46 S94 2005 |
Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea is a 2005 book by Roger Sweet and David Wecker that recounts Sweet's work behind the scenes of the corporate culture of the 1980s American toy industry.
Sweet (with his co-author and nephew David Wecker) details the creation of the Masters of the Universe toy line, its rise to immense popularity and then dizzying crash in which profits fell from a peak of $400 million in United States sales alone in 1986 to a mere $7 million in 1987. The book is primarily a view of the corporate side of creating Masters of the Universe, but details very little of the conceptual process behind inventing the individual Masters of the Universe characters and products.
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