MasterCard Priceless Surprises Presents Gwen Stefani
| Concert by Gwen Stefani | |
Promotional banner for the concert
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| Associated album | This Is What the Truth Feels Like |
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| Start date | February 7, 2015 |
| End date | March 16, 2016 |
| Duration | 90 minutes |
| Legs | 2 |
| No. of shows | 2 in North America 1 in Asia 3 Total |
| Gwen Stefani concert chronology | |
MasterCard Priceless Surprises Presents Gwen Stefani is a promotional concert tour by American singer and songwriter Gwen Stefani. This became Stefani's first tour since 2007's The Sweet Escape Tour; however, tickets available for the tour were only accessible by MasterCard holders. Stefani's recent partnership with MasterCard allowed her to create a concert experience for her fans in a more intimate setting, as she did not perform in large concert venues. The shows contained material from all three of Stefani's studio albums, but was used mainly to promote her latest release, This Is What the Truth Feels Like (2016).
Each show contained a different set list, so each concert was individual and personalized. Stefani premiered several of her songs during these shows, including "Start a War" at the February 7, 2015 concert, "Used to Love You" at the October 17, 2015 concert, and "Misery" at the March 16, 2016 concert. All three shows were sold-out within hours of the tickets being available for purchase; Stefani performed to nearly 6,700 fans during the tour.
Stefani initially announced the tour alongside a partnership with MasterCard on December 8, 2014; the partnership enabled MasterCard holders to win several different prizes, including handbags, golf getaways, and concert tickets to see Stefani perform live. The collaboration began with a 30-second television commercial announcing the partnership and debuting Stefani's single, "Spark the Fire". In an interview with MasterCard regarding the concert series, Stefani said "I'm excited to be part of a collaboration that offers me the opportunity to connect and engage with fans through amazing surprises when they least expect it," further stating that "I look forward to working with them to bring something truly unique to fans.”
The February 7th show opened doors to the public at 7:00 pm, but the concert itself did not start until 8:00 pm. Each attendee could purchase a maximum of two tickets, exclusively through Ticketmaster; the starting price for a ticket was $79. The New York City concert was announced on September 15, 2015, and was billed as a "special" event by MasterCard and Stefani herself. The show was again, only available to MasterCard holders and became sold-out quickly after tickets were made available for purchase.
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