Mashup (web application hybrid)

A mashup (computer industry jargon), in web development, is a web page, or web application, that uses content from more than one source to create a single new service displayed in a single graphical interface. For example, a user could combine the addresses and photographs of their library branches with a Google map to create a map mashup. The term implies easy, fast integration, frequently using open application programming interfaces (open API) and data sources to produce enriched results that were not necessarily the original reason for producing the raw source data. The term mashup originally comes from British - West Indies slang meaning to be intoxicated, or as a description for something or someone not functioning as intended. In recent English parlance it can refer to music, where people seamlessly combine audio from one song with the vocal track from another—thereby mashing them together to create something new.

The main characteristics of a mashup are combination, visualization, and aggregation. It is important to make existing data more useful, for personal and professional use. To be able to permanently access the data of other services, mashups are generally client applications or hosted online.

In the past years, more and more Web applications have published APIs that enable software developers to easily integrate data and functions the SOA way, instead of building them by themselves. Mashups can be considered to have an active role in the evolution of social software and Web 2.0. Mashup composition tools are usually simple enough to be used by end-users. They generally do not require programming skills and rather support visual wiring of GUI widgets, services and components together. Therefore, these tools contribute to a new vision of the Web, where users are able to contribute.

The term "mashup" is not formally defined by any standard-setting body.

The history of mashup can be backtracked by first understanding the broader context of the history of the Web. For Web 1.0 business model, companies stored consumer data on portals and updated them regularly. They controlled all the consumer data, and the consumer had to use their products and services to get the information.

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