Marvel NOW!
| "Marvel NOW!" | |
|---|---|
Promotional image for Marvel NOW!. Art by Joe Quesada.
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| Publisher | Marvel Comics |
| Publication date | October 2012 – May 2015 |
| Genre | |
| Main character(s) | Marvel Universe |
| Creative team | |
| Writer(s) | Various |
| Artist(s) | Various |
Marvel NOW! is a comic book branding for the relaunch of several ongoing comic books published by Marvel Comics, that originally debuted in October 2012 with new #1 issues. The relaunch also included some new titles, including Uncanny Avengers and All-New X-Men. Described as a shifting of the Marvel Universe following the conclusion of the "Avengers vs. X-Men" storyline, Marvel NOW! entailed changes to both the publishing format and the universe to attract new readers. Publishing changes included new creative teams for each of the titles and the in-universe changes included changes to character designs and new storylines. It marked the next stage of the Marvel ReEvolution initiative, which began in March 2012. The original run went through several waves before coming to an end in May 2015 at the start of the Secret Wars storyline. A second Marvel NOW! debuted in 2016 following the "Civil War II" storyline.
Marvel Comics first announced the launch of Marvel NOW! in July 2012. Marvel Editor-in-Chief Axel Alonso described it as "the next chapter in the ongoing saga of the Marvel Universe." Alonso further explained, "From October through February, we’ll provide at least one great reason for readers—old, lapsed or new—to go into a comic store each week: a new issue #1, featuring an exciting new creative team and driving concept, that’s an easy entry-point into the Marvel Universe." Marvel Chief Creative Officer Joe Quesada stressed that unlike DC Comics' The New 52, it is not a reboot, but a shifting of the Marvel Universe following the events of Avengers vs. X-Men. Quesada explained that there will be "a lot of changes to the character status quos, alter egos, costumes, creator shifts, design shifts, the way that we do our covers, digital shifts and the way we start delivering our books".
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