Marvel Legends
4", 6", 8", and 12" Action Figure Toy Line |
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| Toy Biz: | 2002–2006 |
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| Hasbro: | 2007–Present |
4", 6", 8", and 12" Action Figure Toy Line
Marvel Legends is an action figure line based on the characters of Marvel Comics, initially produced by Toy Biz, then by Hasbro. This line is in the 6-inch (150 mm) scale, with spin-off lines in the 4-inch (100 mm), 8-inch (200 mm), and 12-inch (300 mm) scale.
The Marvel Legends line initially begun as a spin-off of the Spider-Man Classics line, which were also produced by Toy Biz.
At its inception in 2002, the Marvel Legends line copied the clamshell packaging and the included comic book that had shipped with the Spider-Man Classics line.
The first Marvel Legends series included representations of the Hulk, Captain America, Iron Man, and Toad.
Beginning January 1, 2007, Hasbro became the new license holder to the rights to produce toys and games based upon the Marvel Universe. The new Hasbro packaging did not include a comic book and the new molds eliminated finger joints, which were a mainstay during the Toy Biz era, the company did continued with the theme of Build-A-Figure pieces however.
During the late noughties, production on the Marvel Legends line slowed down to the point where it was rumored that it may be cancelled, but Hasbro revealed (at the 2010 San Diego Comic-Con) that due to fan requests and the upcoming movies based on Marvel characters, the line would be making a comeback in 2012, and in January 2012, Marvel Legends returned to store shelves.
At the 2013 San Diego Comic Con, Hasbro announced that Marvel Legends would be given a new start as the Marvel Legends Infinite Series.
Initially, the Marvel Legends line has used the "chase" concept to introduce figures based on less popular or recognizable characters. These got their nickname by being shipped in fewer quantities than the rest of the figures, thus causing collectors to chase after them.
Eventually, rather than entirely new figures, the chase concept evolved into variants (such as an alternate head or a different colour scheme) of a figure released in that same series. These figures retained being sought-after by collectors.
In 2005, Toy Biz introduced the "Build-A-Figure" (referred to as a "BAF" in the collector community) to the Marvel Legends line, starting with series 9. Each figure in the series was packaged with a piece of a larger figure—in the initial case, a 16-inch (410 mm) tall figure of Galactus. A consumer who bought each figure in the assortment would then have all the complete components to assemble a character unavailable in individual packaging.
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