Marvel Experience
| Marvel Experience | |
|---|---|
| General statistics | |
| Manufacturer | Absolute Hollywood |
| Designer | Aaron Sims |
| Site area | 80,000 sq ft (7,400 m2) |
| Duration | 2 hours |
| Lead producers |
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| VFX and animation |
Rhythm & Hues Prana Studios |
| Previsualization | Third Floor |
| composer | Randy Miller |
| Production Companies |
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| website | Official website |
 This is a pay-per-use attraction
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| private Limited liability company | |
| Industry | Entertainment |
| Founded | November 14, 2012 in Los Angeles, US |
| Founders |
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| Headquarters | Westwood, Los Angeles, USA |
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Number of locations
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2 |
|
Key people
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Production output
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Traveling attractions |
| Total equity | $16.5 million |
| Members |
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Number of employees
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50 |
| Website | hero-ventures |
The Marvel Experience, or The Marvel Experience: The World's First Hyper-Reality Tour, is a mobile interactive attraction featuring Marvel's characters run by Hero Ventures.
As early as 2011, Hero Ventures had approached Marvel Entertainment about a traveling attraction. A seven figure upfront licensing fee with 15% median royalty (range of 10% to 20%) was agreed upon. Hero Venture then sought out additional funding for the project.
On August 22, 2013, Marvel Entertainment announced that it was working with Hero Ventures on The Marvel Experience, a traveling production/attraction. Also being planned is a part 2 and another theme second tour.
On January 9, 2014, Hero Ventures unveiled the dome design image. On October 10, tickets went on sale. A preview of the Experience was scheduled for Phoenix from December 12-January 3, 2015, then officially premiering on January 9, 2015 in Dallas.
Due to popular demand at the time , Hero Ventures announced that the stay in San Diego would be extended until March 1, 2015 while heading to Chicago with its opening on April 2. Instead, the show was reworked. The tour went to Philadelphia with plans to go to Chicago, New York and St. Louis. In July, Hero Ventures announced that the show’s summer tour would end early after its three-week run in Philadelphia. While no reason was given for the early end of the tour, refunds were to be issued for prepaid tickets.
Each tour stop last from 17 to 24 days. Each location of the attraction is expected to cost $2.5 million which will be offset by ticket, merchandise and concession sales on a rented 2 acre lot. 10,000 visitors is the expected maximum number that the attraction can handle. There will be scheduled entry times for attendees at seven-minute intervals to avoid overcrowding.
The $30 million attractions was designed with a dome complex two football fields in size, "4D motion ride", projected animation, motion comics, virtual-reality and holographic simulations while including social media. Movie conceptual artist Aaron Sims was the designer on the attraction with Jerry Rees as director and VFX by Rhythm & Hues and Prana Studios. Lexington Design + Fabrication produced the interactive elements. The mobile dome complex is designed to look like a S.H.I.E.L.D. Mobile Command Center. Domes were chosen as to not have to rent existing facilities that take up to 25% of the ticket price. PVC resin, polymer and other elements are used to construct the domes making them expensive, but should be offset by the saving on facility costs. Absolute Hollywood live event company designed the structures that are six-stories tall.
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