Mars | |
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Mars publicity photo from 2002
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Background information | |
Birth name | Mario Delgado |
Born |
Antioch, California, United States |
April 18, 1980
Origin | Pittsburg, California |
Genres | Horrorcore, Gangsta rap, West Coast hip hop |
Occupation(s) | rapper, entrepreneur, record producer, actor |
Years active | 1997-present |
Labels | Mad Insanity Records, Empire Distribution |
Associated acts | Kung Fu Vampire, Ganksta N-I-P |
Website | http://www.madinsanity.com |
Mario Delgado (born April 18, 1980), better known by his stage name Mars, is a Mexican American rapper, entrepreneur, record producer, photographer, and actor from the San Francisco Bay Area city of Pittsburg, California that often performs with a Hannibal Lecter style mask. He specializes in horrorcore music.
Delgado began his rap career in 1997 with childhood friend J RZ who formed Mad Insanity Records to release their basement style tapes to a circle of friends locally. His stage name "Mars" was a nickname he had been called by classmates as a short version of his name Mario.
In 1998 he released his first unofficial project S.I.D.S. on homemade cassettes and CD-Rs. Topics included rape, suicide, murder, and abortion. The tape is now considered a collectors item by fans.
On Sunday May 9, 1999 J RZ and Mars along with several members of the Mad Insanity Records roster and crew were involved in a fight with Detroit rapper Eminem and Proof at The Fillmore in San Francisco during Eminem's performance on his first headlining "Slim Shady" tour. The incident was published in several notable hip-hop blogs as well as Bay Area newspapers allowing Mad Insanity Records to gain a regional buzz.
In 2001 Mars signed with Black Market Records and helped found Rest In Peace Records with Rod and Anthony Singleton. That same years Mars helped sign horrorcore pioneer Ganxsta NIP and released the Houston, Texas artist's album The Return Of The Psychopath in stores nationwide and headed the publicity and marketing as project manager for the album. When Black Market CEO Cedric Singleton observed the success Mars achieved with the project management of Ganxsta NIP, he was assigned to oversee the latest album from convicted cannibal rap artist Big Lurch entitled "All Bad". The Rest In Peace moniker was short lived due in part for Mars requesting his release from the label to push his own brand Mad Insanity Records.