Mark Schlichting is the CEO of NoodleWorks Interactive an interactive design group specializing in design and creation of children's educational and entertainment products, services, and consulting. He was the Creative Director for Living Books for Brøderbund Software in Novato, California where he conceived the Living Books line of interactive animated CD-ROM products. Mr. Schlichting was the Design and Art Director for CD-ROM titles such as Just Grandma and Me with Mercer Mayer, Arthur's Teacher Trouble with Marc Brown, and The New Kid on the Block with Jack Prelutsky. He is the writer of Harry D. Rabbit in the 1987 book called Harry and the Haunted House and also a version of Aesop's fable "The Tortoise and the Hare." His newest book "Understanding Kids, Play and Interactive Design; How To Create Games Children Love". is due November 2016.