Mark Gottdiener

Mark Gottdiener (born 1943) is a professor of sociology at University at Buffalo, specializing in urban sociology.

The concept of theming has been attributed to Gottdiener's work, first published in 2000 (in particular his book New forms of consumption: Consumers, culture and commodification), and further developed in 2001 (The Theming of America: dreams, media fantasies, and themed environments).

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