Margriet (Dutch magazine)
| Categories | Women's magazine |
|---|---|
| Frequency | Weekly |
| Year founded | 1938 |
| First issue | 30 September 1938 |
| Company | Sanoma |
| Country | Netherlands |
| Language | Dutch |
| Website | Kampioen |
Margriet is a Dutch weekly magazine for women of all ages, which publishes articles on fashion, beauty, health, nutrition, relationships, and society. Formerly published by Verenigde Nederlandse Uitgeverijen, it is owned and published by Sanoma after the latter took over VNU's magazine division.
Established in 1938, Margriet was at one point the women's magazine with the highest circulation in the country, when it was read by more than a million women every week. For the first four years it was written almost in its entirety by one woman, Alma van Eysden-Peeren. During the late 1960s the magazine, influenced by feminism, became well known for its incorporation of emancipatory content (sometimes controversially so). Its polls among women readers asked questions that at the time were groundbreaking for such a mainstream, large-circulation magazine and it participated in feminist action.
The magazine's first issue appeared on 30 September 1938, and was published by the Geïllustreerde Pers. The "weekly for women and girls" was at first an appendix for the family magazine De week in beeld, and was not published independently until 1942. The name's origin ("Margriet" is both a girl's and a flower's name in Dutch) is unknown.
For its first four years, Margriet was the creation of one single woman, Alma van Eysden-Peeren; occasionally she wrote content under the pseudonym Els van Duin, to give the impression that there was a staff of writers and editors. While she wrote the entire magazine, she was never in charge; until the early 1960s the editor-in-chief was Anton Weehuizen, also editor-in-chief of the Geïllustreerde Pers. Van Eysden-Peeren was active with the magazine until the 1960s, and she was a longtime respondent for the advice column "Margriet weet raad". Initially Margriet was sober and simple: published in black and white and of modest length, it already featured the content that was to be its success formula for years to come: recipes, articles on child care and motherhood, sewing patterns, letters and questions to the editors, interviews, and regular columns.
In April 1943, during World War II, the German occupiers closed down the magazine. Margriet survived the war and resumed publication in November 1945, with Princess Margriet of the Netherlands on the cover of the first new issue. The magazine returned to weekly publication in 1949, and in 1948 incorporated the magazine Moeder en kind ("mother and child") and in 1950 Cinderella. The first issue of Donald Duck, a weekly comic book with Disney characters, was distributed free with Margriet on 25 October 1952.
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