Marcel Hirscher (born 2 March 1989) is an Austrian World Cup alpine ski racer. Born in Annaberg-Lungötz, Salzburg, Hirscher made his World Cup debut in March 2007. He competes primarily in slalom and giant slalom, and occasionally in super G. He competes in combined races only when the speed run is super G.

At the 2010 Winter Olympics, Hirscher placed fourth in the giant slalom and fifth in the slalom at Whistler Creekside. He placed fourth in the giant slalom at the 2009 World Championships, but broke his ankle the weekend preceding the 2011 World Championships, which ended his 2011 season.

Returning after injury, Hirscher had his best season to date in terms of wins in 2012 with 9 victories and a total of 14 podiums, all in the two technical events (except for one third place in the season's last Super G). He won the World Cup overall and giant slalom titles, and placed third in the slalom.

In October 2012, Hirscher was awarded the Skieur d'Or Award by members of the International Association of Ski Journalists for his performances during the previous season.

Hirscher won the overall World Cup title again in 2013 with 6 victories; he also won the slalom title and was runner-up in giant slalom. Hirscher scored a total of 18 podium finishes out of 19 races in the two technical events. The only race in either slalom or giant slalom where he finished outside the top 3 was the giant slalom in Adelboden. In that particular race Hirscher was leading after the first run, built up his advantage to over a second in the second run, but nearly fell several gates before the final, thus missing the win and finished only 16th. He became the first male racer to retain the overall World Cup title since fellow Austrian Stephan Eberharter in 2002 and 2003 and the first to win it three years in a row since American Phil Mahre did so in 1981, 1982 and 1983.

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