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Manufacturing Consent: The Political Economy of the Mass Media

Manufacturing Consent: The Political Economy of the Mass Media
Manugactorinconsent2.jpg
Cover of the first edition
Author
Country United States
Language English
Published 1988 (Pantheon Books)
Media type Print (Hardcover, Paperback)
ISBN
OCLC 47971712
381/.4530223 21
LC Class P96.E25 H47 2002
Preceded by The Fateful Triangle: The United States, Israel, and the Palestinians
Followed by Necessary Illusions

Manufacturing Consent: The Political Economy of the Mass Media (1988), by Edward S. Herman and Noam Chomsky, proposes that the mass communication media of the U.S. "are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion", by means of the propaganda model of communication. The title derives from the phrase "the manufacture of consent," employed in the book Public Opinion (1922), by Walter Lippmann (1889–1974).

Chomsky credits the origin of the book to the impetus of Alex Carey, the Australian social psychologist, to whom he and co-author E. S. Herman dedicated the book. Four years after publication, Manufacturing Consent: The political Economy of the Mass Media was adapted to the cinema as Manufacturing Consent: Noam Chomsky and the Media (1992), a documentary presentation of the propaganda-model of communication, the politics of the mass-communications business, and a biography of Chomsky.

The propaganda model for the manufacture of public consent describes five editorially distorting filters, which are applied to the reporting of news in mass communications media:

Editorial distortion is aggravated by the news media’s dependence upon private and governmental news sources. If a given newspaper, television station, magazine, etc., incurs disfavor from the sources, it is subtly excluded from access to information. Consequently, it loses readers or viewers, and ultimately, advertisers. To minimize such financial danger, news media businesses editorially distort their reporting to favor government and corporate policies in order to stay in business.


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