Mandana Dayani

Mandana Dayani
Photograph by Rick Navarro
Born	Tehran, Iran
Nationality	American
Alma mater	University of Southern California
Occupation	businessperson, entrepreneur
Known for	Rachel Zoe Everything But The House

Mandana Dayani is a branding, technology, and fashion expert known as a former Vice President at the fashion and media company, Rachel Zoe where she appeared regularly on Bravo’s The Rachel Zoe Project. Presently, she is the Chief Brand Officer for Everything But The House, an online marketplace for estate sales.

Mandana Dayani was born in Tehran and attended University of Southern California, where she went on to earn a JD from the USC Gould School of Law. Following law school, she practiced law at the international firm Paul Hastings before leaving law to pursue a career in the fashion industry.

In 2010, Mandana left Paul Hastings to help launch the Rachel Zoe Collection, a contemporary womenswear collection consisting of apparel, shoes, handbags and jewelry, and to define and grow the company’s initiatives in business development, digital media, strategic investments, licensing, publishing, brand partnerships, endorsements, and television production. Mandana was eventually named VP of Rachel Zoe, a position she held until 2015 when she left the company.

Currently, Mandana is the Chief Brand Officer of Everything But The House, an online marketplace for estate sales which she joined in 2015 to build an office in Los Angeles focused on marketing, merchandising, business development, design, mobile, and content strategy of EBTH's unique vintage items. Later that year, The Los Angeles Business Journal named Mandana to its 2016 class of Women of Influence honorees.