Malt-O-Meal
 |
|
| Subsidiary | |
| Industry | Cereal |
| Founded | 1919 |
| Founder | John S. Campbell |
| Headquarters | Lakeville, Minnesota, USA |
|
Key people
|
Chris Neugent CEO John A. Gappa CFO Gene Pagel CIO |
| Products | Hot and cold cereals |
| Revenue | US$750 million |
|
Number of employees
|
1,400 |
| Parent |
Post Holdings (2015–present) |
| Website | www |
MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) was an American producer of breakfast cereals, headquartered in Lakeville, Minnesota. It marketed its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. It operated four manufacturing plants in Northfield, Minnesota, Tremonton, Utah, Asheboro, North Carolina and St. Ansgar, Iowa. The company had distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.
MOM Brands produced both hot and cold cereals. As of 2012, cold cereals manufactured by MOM Brands accounted for over 75% of its total sales. Most of its cold cereals are similar to cereal brands produced by its competitors, Kellogg's and General Mills.
MOM Brands was bought by Post Holdings in 2015.
The company was founded in 1919, as the Campbell Cereal Company by John Campbell, a miller in Owatonna, Minnesota. He invented a combination of malted and farina wheat hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with Cream of Wheat.
In 1927, the company moved production of its cereal to the Ames Mill in Northfield, Minnesota. Nine years later, corporate headquarters were moved to Minneapolis, Minnesota, and in 1953, it was renamed the Malt-O-Meal Company.
Attempts in the 1940s to market Campbell's Corn Flakes, and in the 1960s to sell State Fair brand Puffed Wheat and Puffed Rice, were abandoned in the face of competition.
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Wikipedia