Maloof Money Cup

The Maloof Money Cup was an annual skateboarding competition for amateur and professional skateboarders founded by Joe and Gavin Maloof of the Maloof family. The events were held in four cities: Costa Mesa, CA (Orange County) in 2008, 2009, 2010; New York City in 2010 and 2011; Washington, DC in 2011, and in Kimberley, South Africa in 2011 and 2012. The aim of the competition was to raise awareness of skateboarding and to encourage participation in skateboarding events and activities. Organizers also aim to contribute new skateboarding infrastructure and boost retail activity in those areas where events are held.

The inaugural event was held in 2008 at the OC Fair & Event Center in Orange County, California, with approximately 25,000 attendees. In 2010 the competition expanded to New York City. In 2011, events were held in New York, Washington, DC and South Africa, where the first Maloof Money Cup World Skateboarding Championships were held in Kimberley.

The event offered the largest cash prize of any skateboarding competition or event to date. Participants won up to $160,000 for winning a single event. A million dollar bonus was offered to any participant that wins four consecutive tournaments. All three of the skateparks built for the event were collaborations between event organizers, skaters, and the host cities, with the intention that the facilities would remain as permanent parks in those communities after events have been completed. World-class skateparks remain in New York City, Washington, DC, and Kimberley, South Africa.

As of November, 2013, there has not been a Maloof Money Cup event for 13 months, but there are plans for future events in the US and elsewhere.

Maloof Money Cup events also feature music performers with a variety of artists from the hip-hop, pop and rock genres. Some notable artists have appeared including Ludacris, Snoop Dogg, Lil Jon and Nelly.

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