"Make Me..." | ||||
---|---|---|---|---|
Single by Britney Spears featuring G-Eazy | ||||
from the album Glory | ||||
Released | July 15, 2016 | |||
Format | Digital download | |||
Recorded | 2015–16 | |||
Genre | R&B | |||
Length | 3:51 | |||
Label | RCA | |||
Songwriter(s) |
|
|||
Producer(s) |
|
|||
Britney Spears singles chronology | ||||
|
||||
G-Eazy singles chronology | ||||
|
||||
Music video | ||||
"Make Me..." (official video) on YouTube | ||||
Music video | ||||
"Make Me..." (original video) on YouTube |
"Make Me..." is a song recorded by American singer Britney Spears for her ninth studio album, Glory (2016). It features the vocal collaboration of American rapper G-Eazy. The track was written by Spears, Matthew Burns, Joe Janiak and Gerald Gillum, while produced by Burns, with Mischke serving as a vocal producer. "Make Me..." was released as the album's lead-single on July 15, 2016, after being previously delayed due to reported production difficulties. Described as a "slinky" midtempo R&B-influenced ballad, the recording incorporates "raw" guitar riffs, "snare slaps", "whooshing synths" and a "dub step-esque boom-bap" in its instrumentation. Lyrically, the song talks about demanding sexual satisfaction.
The song received generally favorable reviews from critics. Commercially, the song was a moderate commercial success, and reached top-ten peaks in Finland, Hungary, and Israel while reaching top-twenty in Canada, France, Scotland,top forty in Australia and in the United States where it charted at number seventeen on the Billboard Hot 100 and topped the dance chart. As of January 2017, "Make Me" was certified gold by RIAA for combined sales and streams of 500,000 units in the US. The first version of the song's music video, directed by David LaChapelle, was shelved. Subsequently, a Randee St. Nicholas-directed music video was released on August 5, 2016. "Make Me..." was added to Spears' residency show Britney: Piece of Me, which was performed by Spears and G-Eazy at the 2016 MTV Video Music Awards and also on the 2016 iHeartRadio Music Festival.
On October 8, 2015, Spears posted on her Instagram account a picture of herself with British producer and DJ Burns, hinting a possible collaboration. At the time, the producer had production credits with Ellie Goulding, Pitbull and Calvin Harris, among others. In another picture with the producer, she also captioned American musician Mischke. Prior to their studio meeting, the producer had worked on the instrumental part of the track, mixing organic elements with "electronic stuff", as well as playing guitar, thus creating what would become "Make Me". Later, British songwriter Joe Janiak created the song's melody, and after meeting with Burns they created parts of the song's lyrics. Spears' team then contacted the producer, claiming that they loved the track and they met to record it. As stated by Burns, "The vocal was one of my main focuses on this one because I wanted it to feel like there was some kind of emotion in that, which isn't necessarily in a lot of the most recent singles that she did. I wanted to steer away from that autotune kind of sound and have something much more natural sounding, so we spent a lot of time on the vocal and just getting it to where it sounded like she's actually singing it from the heart rather than it being too much production. I think we've achieved that."