Mainbocher

Founded	1929
Founder	Main Rousseau Bocher (1890–1976)
Headquarters	New York City, United States
Products	Luxury goods
Website	www.mainbocher.com

Mainbocher is a fashion label founded by the American couturier Main Rousseau Bocher (1890–1976), also known as Mainbocher. Established in 1929, the house of Mainbocher successfully operated in Paris (1929–1939) and then in New York (1940–1971). Although often pronounced "Man-bo-shay," the designer's name is correctly pronounced "Maine-Bocker."

In November 1929, Main Bocher fused his own name, in honor of his favorite couturiers, Augustabernard and Louiseboulanger, and established his own fashion house, incorporated as "Mainbocher Couture," at 12 Avenue George V in Paris.

Mainbocher designed expensive, elegant haute couture dresses and gowns for an exclusive clientele who included fashion editors like Carmel Snow, Bettina Ballard, Diana Vreeland, titles like Princess Karam of Kapurthala, Elsie de Wolfe, Lady Castlerosse, the Vicomtesse de Noailles, Lady Charles Bentinck, Baroness Eugène de Rothschild, pianist Dame Myra Hess, society like Millicent Rogers, Daisy Fellowes, Mrs. Cole Porter, Syrie Maugham, and stars like Mary Pickford, Constance Bennett, Kay Francis, Claudette Colbert, Irene Dunne, Loretta Young, Miriam Hopkins, Helen Hayes.

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