MailOnline
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|
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Type of site
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entertainment, lifestyle & personal finance |
|---|---|
| Available in | English |
| Owner | Daily Mail and General Trust |
| Slogan(s) | "Seriously Popular" |
| Website | dailymail.co.uk |
| Alexa rank |
 166 (Feb 2017[update]) |
| Commercial | Yes |
| Registration | Optional |
| Launched | 2003 |
| Current status | Active |
MailOnline (also known as dailymail.co.uk) is the website of the Daily Mail, a newspaper in the United Kingdom, and of its sister paper The Mail on Sunday. MailOnline is a division of DMG Media, part of Associated Newspapers Ltd.
Launched in 2003, MailOnline was made into a separately managed site in 2006 under the editorship of Martin Clarke. It is now the most visited English-language newspaper website in the world, with over 11.34m visitors daily in August 2014.
The website has an international readership, featuring separate home pages for the UK, USA, India and Australia. While the MailOnline maintains the conservative editorial stance of the print edition, much of the content featured on the website is produced exclusively for the MailOnline and is not published in the Daily Mail. It is known for its "sidebar of shame", a box listing celebrity misdemeanours. The Financial Times has suggested that " of MailOnline, you are tired of Kim Kardashian’s life – and most readers are not"; conversely George Clooney has described it as "the worst kind of tabloid. One that makes up its facts to the detriment of its readers" after it published an untrue story about his fiancée's family. The website reached 199.4 million unique monthly visitors in December 2014, up from 189.52 million in January 2014 and 128.59 million in May 2013, according to the Audit Bureau of Circulations.
Globally, MailOnline is the most visited English-language newspaper website;ComScore gave the site 61.6 million unique desktop computer visitors for January 2014, ahead of The New York Times website, which received 41.97 million visitors in the same month. According to ComScore, MailOnline recorded 100.5 million visitors across desktop computers, smartphones and tablets in that month. In July 2014 it recorded 134 million users.
Almost 70% of its traffic comes from outside the UK, mostly from the United States. The Daily Mail print newspaper has no presence there, but has aggressively targeted the country with its online offering, branded as the "Daily Mail" rather than MailOnline. In January 2014 it paid over £1m to the Charleston Daily Mail for the domain name www.dailymail.com in order to increase its attractiveness to US advertisers.
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