Magnus Scheving

Magnús Scheving
— Gymnast —
Magnús Scheving at FRESH 2011
Personal information
Full name	Magnús Örn Eyjólfsson
Alternative name(s)	Magnús Scheving, Maggi
Country represented	Iceland
Born	(1964-11-10) 10 November 1964 (age 52) Borgarnes, Iceland
Residence	Seltjarnarnes, Iceland
Spouse	Ragnheiður Melsteð (1989–2014)

Magnús Örn Eyjólfsson Scheving (born 10 November 1964) is an Icelandic entrepreneur, writer, producer, actor and athlete. He was the creator, producer and star of the children's television show LazyTown, in which he played Sportacus.

Magnús Scheving was born on 10 November 1964. He grew up in the small town of Borgarnes in Iceland. At 15 years old he had his first job as a telephone exchange messenger boy for Borgarnes. In his 20s, he made a bet with a friend, Fjölnir Þorgeirsson, that each could master a sport of the other's choosing he knew nothing about in three years. Magnús chose snooker for Fjölnir and Fjölnir chose aerobics for Magnús. Just as Magnús became a champion in aerobics, Fjölnir became Icelandic champion in snooker.

From his early childhood, Magnús dreamed of becoming an architect, and trained to become a carpenter in the late 1980s. Although, he abandoned the career when he became a Scandinavian Aerobics Champion in 1993, he still kept his skills, as he built both his own family home and the floor and ceiling of his future TV studio.

In 1992, Magnús became the Icelandic Men's Individual Champion in aerobic gymnastics. In 1993, he became the Scandinavian champion, and was the European champion twice in 1994 and 1995. He was voted Athlete of the Year in Iceland in 1994. He is the CEO, creator, and co-founder of LazyTown Entertainment. This company produces books, videos, games, and sporting goods to help promote fitness and a healthy lifestyle to children. He is also creator of the show LazyTown (Latibær in Iceland), where he plays Sportacus (known as Íþróttaálfurinn in Icelandic).

In 2006, Magnús received a Lifetime Achievement Award at the Icelandic Edda Award ceremonies for his work as founder and creator of the LazyTown franchise. Ólafur Ragnar Grímsson, President of Iceland presented the award to him. Magnús starred in the 2010 film The Spy Next Door in which he portrayed a Russian villain attempting to destroy all of the world's oil supplies.