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Magnolia, Inc.

Magnolia Inc.
Subsidiary
Predecessor San Miguel Corporation - Magnolia Division
Founded 1981 (as Philippine Dairy Products Corporation)
Headquarters San Miguel Properties Centre, St. Francis Street, Mandaluyong, Philippines
Area served
Philippines
Key people
Ramon S. Ang (Chairman)
Francisco S. Alejo III (President)
Products Butter, margarine, processed cheese, all-purpose cream, ice cream, frozen desserts, UHT milk
Owner San Miguel Pure Foods Company
Parent San Miguel Corporation
Subsidiaries Sugarland Corporation
Golden Food and Dairy Creamery Corporation
Website www.magnolia.com.ph

Magnolia Inc. is one of the largest dairy companies in the Philippines. It is a subsidiary of San Miguel Pure Foods Company. The company comprises over 90% of the non-refrigerated margarine market and over 80% of refrigerated margarine market in the Philippines.

Magnolia, Inc. was established in 1981 when San Miguel Corporation (SMC) spun off its butter, margarine and processed cheese assets into a joint-venture with New Zealand Dairy Board (NZDB), forming Philippine Dairy Products Corporation (PDPC). The company was a business unit of SMC's Magnolia Division and engaged in the manufacture of butter, margarine and processed cheese. Its production facility was the Magnolia Dairy Products Plant on Aurora Boulevard. The Aurora Boulevard plant remained as its production facility until 2000 when it transferred to a new facility in General Trias, Cavite.

In 1994, PDPC acquired the margarine brands Star Margarine and Dari Creme from Procter & Gamble Philippines, Inc.

In 1996, SMC spun off its ice cream and milk business into a joint-venture with Nestlé, forming Magnolia-Nestlé Corporation. The Aurora Boulevard property remained under the ownership of SMC and served as the venture's main production facility and site of its ice cream parlor. After SMC withdrew from the venture in 1998, albeit still owning the property, Nestlé Philippines continued with the business under the Nestlé brand name (the ice cream parlor became known as Nestlé Creamery). PDPC and Nestlé’s ice cream production was gradually transferred a new facility in General Trias, Cavite. By 1999, Nestlé ceased ice cream production operations in the Aurora Boulevard facility. In 2008, SMC sold the Aurora Boulevard property to Robinsons Land Corporation (RLC), a subsidiary of JG Summit Holdings, Inc. News reports cited that the property was sold reportedly in the amount of P1.6 billion. The property was developed by RLC into a mall (Robinsons Magnolia) and residential condominiums (The Magnolia Residences). One of the mall’s establishments is a Magnolia-franchised ice cream parlor named Magnolia Flavor House, as a fitting homage to the property’s roots.


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