Magid Abraham
| Magid M. Abraham, Ph.D. | |
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| Born | April 13, 1958 |
| Residence | Reston, Virginia |
| Alma mater | MIT Sloan School of Management (MBA, Ph.D.), École Polytechnique (BA) |
| Occupation | CEO, comScore |
Magid M. Abraham (born April 13, 1958) is an entrepreneur and expert on market research, consumer modeling, and information systems. He held several executive positions, two of which were within companies he founded.
Abraham authored articles in academic and industry journals, including the Harvard Business Review, Journal of Marketing Research, and Marketing Science. He is a speaker at marketing industry conferences.
Abraham was born in a small town in Lebanon, where he was raised on his father’s fruit farm. His interests in school included math, science, and especially physics, and this fascination has remained with him throughout his life. He attended Lebanon’s high school, followed by Paris’ engineering university, École Polytechnique. He went to the United States to attend the MIT Sloan School of Management, where he graduated with an MBA in 1981 and later a PhD in operations research.
Abraham joined Information Resources, Inc. (IRI) in 1985. He served as IRI president and chief operating officer from 1993 to 1994, and vice chairman of the board of directors from 1994 until 1995. At IRI, Abraham designed marketing applications that eventually became standards of CPG marketing practice, as referenced in his articles 'Promoter: An Automated Promotion Evaluation System', 1987, Marketing Science and 'An Implemented System for Improving Promotion Productivity Using Store Scanner Data', 1993, Marketing Science.
Abraham was founder and CEO of Paragren Technologies in 2995, which became part of Siebel Systems.
Abraham co-founded comScore in 1999. in 1999, an Internet Market Intelligence company where he remains president and CEO. comScore provides marketing intelligence. comScore was selected as a “Technology Pioneer” by the World Economic Forum before the forum’s annual conference in Davos in 2007. In 2010 comScore was promoted by the World Economic Forum,
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