The Magic Johnson Foundation, founded by Magic Johnson in 1991 the same year Magic Johnson retired, works to develop programs and support community-based organizations that address the educational, health and social needs of ethnically diverse, urban communities. MJF has three strategic priorities: HIV/AIDS, Scholarship, & Community Empowerment Centers. Currently, the Foundation serves more than 250,000 individuals each year through direct and collaborative services and programs that enhance the lives of economically challenged people and empower underserved communities.
2011 marked the 20th anniversary for the Magic Johnson Foundation. In celebration of this milestone, MJF launched a twelve-month campaign of special events and activities known as MJF: 20. The campaign commemorates twenty years of distinguished service and impact.