Magic 882
| Broadcast area | Brisbane RA1 ([1]) |
|---|---|
| Slogan | Listen to your new style of radio |
| Format | Lifestyle |
| Language(s) | English |
| Power | 5 watt#kW |
| Owner |
Macquarie Media (Radio Magic Brisbane Pty Ltd) |
| Website | http://www.talkinglifestyle.com.au |
Talking Lifestyle (ACMA callsign: 4BH) is a radio station in Brisbane, the state capital of Queensland, Australia. Its analog broadcast frequency is 882 KHz AM, simulcasted on digital radio channel 9B, and markets itself for the baby boomer market. It is owned by Macquarie Media.
Magic 882 broadcasts from its Cannon Hill headquarters, and is the sister station of 4BC. 4BH (transmitting from Bald Hills) was opened by J. S. Kerr on 2 January 1932.
During the 1960s, 4BH dominated Brisbane radio and, under the management of Norm Llewellyn, promoted itself as "Top Dog Radio" with a contemporary Top 40 music format.In the 1950s and 60s George Lovejoy provided commentary on Brisbane rugby league matches for the station and replaced Llewellyn as General Manager. Lovejoy was replaced in 1975 by Warren Stagg. Some of the announcers of the time were Ben Beckinsale, Russ Walkington, Ken Guy, John Flemming, Jimmy White, and John Kerr. With the emergence of 4IP into the marketplace with a similar Top 40 format, 4BH added talkback programmes led by Ivor Handock and supported by a well known lineup including Owen Delaney, Jennifer Blocksidge and Pat Thompson. Bob Ackery joined the station in the early 1970s and became the "drive time" announcer before moving into the "breakfast" slot, later taking on the role of Programme Manager and eventually General Manager in the late 80s. He took over from Barry Augustus, who led the station through one of its most successful periods through the late 70s and 1980s. This included a frequency change from 1390 kHz to 882 kHz, a relocation of the Transmitter from Bald Hills to Wynnum West and a move from its old Adelaide Street home to purpose built studios at Astor Terrace Spring Hill.
In 1988, the station was sold to a local consortium.
In 1975, 4BH started broadcasting "Beautiful Music", which became their focus except for a period in 1994 when the station converted to talk which was up against 4BH's now sister station 4BC and 612 4QR Brisbane. The station successfully bid for an FM license (conversion) in 1990 but couldn't come up with the cash when it was time to pay. 4KQ was the second-highest bidder but also failed to produce the cash. In 1995, after the disastrous Talk format experiment, 4BH was placed in receivership and bought for just over $2 million by Michael Norris who was a Brisbane businessman and the major shareholder of Unitel and the Ipswich and West Moreton Broadcasting Corp. 4BH was relocated from Spring Hill to shared studios at the 106.9 QFM building in North Ipswich (now River 94.9).
...
Wikipedia