Magic (New Zealand)
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| Broadcast area | 16 markets in New Zealand |
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| Slogan | "Feels Good" |
| First air date | 20 April 2015 |
| Format | Oldies |
| Owner | MediaWorks Radio |
| Webcast | Live stream |
| Website | magic |
Magic is a New Zealand oldies radio network owned by MediaWorks New Zealand. The network is a direct competitor to New Zealand Media and Entertainment's Coast network, targeting New Zealand's growing population of baby boomers with a line-up of veteran broadcasters. Its breakfast show, Magic in the Morning, is hosted by high-profile television producer, game show host, sports commentator and radio announcer Mark Leishman. Its playlist, drawn from the 1950s to 1970s, includes music from Elvis Presley, The Beach Boys, Roy Orbison, Dusty Springfield and Rod Stewart.
The Magic network targets 50- to 69-year-olds, an older demographic than similar MediaWorks brands. It is run alongside The Breeze with a similar playlist, but The Breeze has a younger female skew and easy listening music focus. Another MediaWorks network, The Sound, previously played similar music but now has a male skew and a rock music focus. Magic targets older listeners who have a "youthful, active approach to life" and want "fantastic music and a feel-good attitude". However, some marketing commentators have argued the "youthful" brand is out of touch with the "antiquated" classic playlist.
Magic was launched on 20 April 2015 in Auckland, Wellington, Christchurch, Tauranga, Rotorua and Dunedin, some stations were launched on frequencies MediaWorks acquired in radio spectrum auctions, others were secondary frequencies used by other MediaWorks stations such as in Dunedin the 99.8FM frequency was previously used by Radio Dunedin and Wellington's 891AM previously used by The Breeze. Over the next few days, the Magic added frequencies in Hawkes Bay and Kapiti. More stations in Wanganui, Wairarapa, Blenheim, Nelson, Queenstown, Southland and Rodney over the following months. The Magic brand name has been used in other regions such as Magic FM in Northland which was owned by MediaWorks but closed down in 2001, Magic 828 & 98.6FM in Palmerston North which was rebranded The Breeze in 2004 and Magic 91FM which was a local station in Auckland during the 1980s.
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