Magarditch Halvadjian

Magarditch Halvadjian
Magarditch Halvadjian - Bulgarian TV producer and director
Born	(1967-02-18) February 18, 1967 (age 50) Pleven, Bulgaria

Magarditch Halvadjian (Bulgarian: Магърдич Халваджиян) is a Bulgarian TV and movie producer and director. His is amongst the most recognized names of the Bulgarian Film Industry of all time.

Magarditch Halvadjian was born on 18 February 1967 in Pleven, Bulgaria. He has been actively involved in directing since 1992. He graduated from the New Bulgarian University with a Directing Mastership and later taught “Directing and Production in The TV Show-business” at the same university. In 1996, he created “Max Group - 1”, which produced the TV shows “Crossing Point” and “Fatal Attraction”. During this period he shot most of his music videos. Lineal heir to "Max Group - 1" are the 2002 established production companies “Global Films” and “Global Vision” (later renamed to Global Frame). From 2009 to the middle of 2012, Halvadjian was a Chairman of The Association of Television Producers in Bulgaria /ATP/ of which he is also co-founder. He is also known to be a member of CEPI.

In 2014, he became co-founder and member of the Management board of the Film Committee Association of Bulgaria, a year later being elected Academician of the Bulgarian Academy of Sciences and Arts.

He has directed more than 100 commercial spots for products of cosmetic, food and fashion industries, for plenty of alcohol manufacturers, financial and investment institutions. Among the clients are the mobile operators “Mtel” and “Globul”, “UniCredit Bulbank”, “Post Bank”, “DZI Bank”, “Societe Generale Express bank”, “Petrol”, “Allianz” Bulgaria, the chain stores “2Be”, “Domaine Boyar”, “Kamenitza”, “Kraft Foods” Bulgaria, “Nikas-Bulgaria”, “Happy Bar&Grill” restaurants, “Rubella”, “Aroma”, PLC “Doverie”, “Madoc Jeans”, Ministry of Health, etc.

He has shot more than 500 music videos for performers from all music styles among which are Slavi Trifonov, Antique, BTR, Signal, Kiril Marichkov, Azis, TE, Milena Slavova, Doni and Momchil, Irra, Akaga, Stoyan Mihalev, Irina Florin, etc.

He worked for Warner Music Italy as a director of the video of the group Kitchen Funk and for EMI and the German group 666.

In December 2006 Halvadjian shot a video also for the Hollywood star Hilary Duff. The video was broadcast on MTV and it is a part of the soundtrack of the movie Brand Hauser in which Duff appeared.