Magandang Umaga, Pilipinas
| Magandang Umaga, Pilipinas | |
|---|---|
| Genre | News and features |
| Created by | ABS-CBN News and Current Affairs |
| Starring |
Julius Babao Christine Bersola-Babao Bernadette Sembrano Anthony Taberna Kim Atienza |
| Country of origin | Philippines |
| No. of episodes | n/a (airs daily) |
| Production | |
| Location(s) | ABS-CBN Loop Studio Quezon City, Philippines |
| Running time | 3 hours and 15 minutes |
| Release | |
| Original network | ABS-CBN |
| Picture format | 480i SDTV |
| Original release | August 7, 1995 – June 22, 2007 |
| Chronology | |
| Preceded by | Magandang Umaga Po |
| Followed by | Umagang Kay Ganda |
Magandang Umaga, Pilipinas (Good Morning, Philippines, formerly known as Alas Singko Y Medya and Magandang Umaga, Bayan) was an early morning show produced by ABS-CBN from 1995 to 2007 It starts at 5:15am and ended at 8:30am (UTC +8) on weekdays while the weekend edition which ran from 2000-2004 and airs from 6:00am to 7:00am PST on Weekends.
The ABS-CBN management conceptualized the morning show in 1994 when Magandang Umaga Po was still on air. The show started on August 7, 1995 as Alas Singko Y Medya (literally means 5:30) which premiered with original hosts Julius Babao, Tintin Bersola, Cheryl Cosim, Cherie Mercado, Ron Cruz, Paolo Abrera and Panjee Gonzalez. Gonzalez temporarily left the show due to her upcoming marriage to Eugenio "Gabby" Lopez III, who would be ABS-CBN's current chairman and CEO since 1997 but later returned a few months later.
Aida Gonzalez was the first female traffic reporter of the show (and of the network) was named host in 1996 and Alvin Elchico, an anchor from TV Patrol Western Visayas (now TV Patrol Negros), has been assigned to the main office in Quezon City and was in the show since 1997. With this addition, the show's ratings were increasing. The show continued to welcome more personalities on the show such as Claudine Trillo, Rikki Kwek, Ira Panganiban, Connie Sison, Pia Guanio, Erwin Tulfo and his wife Karen Padilla, Reema Chanco and Anthony Taberna.
In 2000, the show aired a weekend edition to cater the needs of the people every morning and to continue its ratings increase. The next year, the show was moved to its literal timeslot (5:30am) after the network launched Balita Alas Singko ng Umaga to serve as the morning newsbreak.
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