Madison-Genesis
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| UCI code | MGT |
|---|---|
| Registered | United Kingdom |
| Founded | 2013 |
| Discipline | Road |
| Status | UCI continental |
| Bicycles | Genesis, Ridley (TT) |
| Components | Shimano |
| Website | Team home page |
| Team manager(s) | Mike Northey, Roger Hammond - consultant |
Madison Genesis is a British-based professional road cycling team, registered at UCI Continental level and competing in domestic and European events.
Founded in 2013, the team was announced in July 2012 as a platform for developing UK road cycling talent. Then-team manager Roger Hammond stated that the team’s success would be judged on how many riders progress on to the next level of professional continental or world tour racing.
Since, Alex Peters – one of Hammond’s first signings – joined world tour Team Sky for 2016, while Scott Davies rides for the British Cycling Senior Olympic Academy.
Tom Scully progressed from Madison Genesis in 2014-15, to professional continental team Drapac in 2016 and will ride for world tour Cannondale-Drapac in 2017.
In November 2015, the team announced a partnership with Mark Cavendish. In 2016 and through the CVNDSH Scholarship programme, Cavendish would provide advice and support to help Madison Genesis riders progress to World Tour level.
Brainchild of Madison CEO Dominic Langan, Madison Genesis was born in early 2012. Langan enlisted the advice of consultant Anthony McCrossan to help set up the team. Roger Hammond was chosen as team manager when McCrossan and Madison marketing director Kellie Parsons met. They exchanged folded pieces of paper – both containing the name of their preferred choice for the role – both reading Hammond.
Hammond was hired and ten riders were signed to compete in the 2013 season. In year one the team would finish second at the Tour Series, with wins for Ian Bibby at the London Nocturne and Dean Downing at the Beaumont Trophy. Ahead of 2014, Hammond expressed how changes in personnel would improve the squad.
“What we have tried to do is introduce more riders, add more versatility in the team with more strength in-depth so that we can rotate the core of the team within the rotation of the team. So now we can have two rotations; the core of the team and the whole of the team. Hopefully, with that we can then balance motivation, form and racing at the right time".
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