Made in Britain (campaign)

Made in Britain is a not-for-profit organisation that supports British manufacturers under a single marque. The marque represents a standard of quality and unity for the British manufacturing sector within the UK and around the world.

The organisation works closely with the UK government and other groups to support skilled jobs and encourage creativity and sustainable growth. It campaigns all year round for British manufacturing.

Made in Britain first began as the Made in Britain campaign in 2011. This campaign was established by Stoves – a Prescot-based cooker manufacturer.

Stoves commissioned independent market research using 1,000 adults to discover the public’s opinion on British manufacturing – and whether it actually made a difference to people’s buying habits. From the study, 55% said that supporting UK manufacturing and jobs was their main incentive to buy British and 36% claimed to buy British whenever they can.

Following the research, Stoves launched a competition to design a logo for the newly established campaign. The winner was Cynthia Lee, a student designer from the University of Nottingham. On 11 July 2011, the accreditation marque was unveiled and British businesses were invited to apply to use the logo for the first time.

After receiving support from the Labour Party and with over 600 members on board, a new Made in Britain marque was commissioned in May 2013. The new design was finalised in June 2013 and Made in Britain was officially launched as an independent, non-profit organisation in December 2013.

Following the successful launch of Made in Britain as a not-for-profit organisation, a board of members was established. This is made up of volunteer members of Made in Britain, and leadership from other groups that support British design, trade and industry.

The current board members are:

In April 2015, the campaign employed John Pearce as a full-time Chief Executive Officer. John joined the Made in Britain Campaign from the GREAT Britain Campaign, the government's overseas business, tourism and education initiative.

After it was commissioned by the board, the second iteration of the Made in Britain marque was created and designed by Kevin Lan and Miranda Bolter at The Partners. Inspired by a corner of the Union Jack, the marque is designed to be instantly recognisable as the Made in Britain organisation.

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Wikipedia