Maddie Morrison
| Maddie Morrison | |||||
|---|---|---|---|---|---|
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| Hollyoaks character | |||||
| Portrayed by | Scarlett Bowman | ||||
| Duration | 2011–2012 | ||||
| First appearance | 21 June 2011 | ||||
| Last appearance | 15 November 2012 | ||||
| Introduced by | Gareth Philips | ||||
| Spin-off appearances |
A Little Film About Love by Jason Costello (2011) | ||||
| Classification | Former; regular | ||||
| Profile | |||||
| Occupation | Student (2011–2012) | ||||
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| Father | Ed Morrison |
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| Mother | Elizabeth Morrison |
Madison "Maddie" Morrison is a fictional character from the British Channel 4 soap opera, Hollyoaks, played by Scarlett Bowman. Maddie is an old friend of Bart McQueen (Jonny Clarke). Bowman's casting was announced in June 2011. Maddie was introduced to Hollyoaks along with her friends, Tilly Evans (Lucy Dixon) and Jono (Dylan Llewellyn). Maddie made her first appearance in the episode broadcast on 21 June 2011 and departed on 15 November 2012 when her character was killed in the highly publicised Enjoy The Ride storyline.
Maddie has been described as having a "seductive mixture of beauty, manipulation and wit". She studies at Hollyoaks Sixth Form College and is determined to be the college's Queen bee. Bowman opined that Maddie is not a bitch and although she appears arrogant, she is actually "a bit shy and insecure". The actress said that she is similar to Maddie and loves playing her. Maddie is best friends with Tilly and George Smith (Steven Roberts), and Bowman loves the dynamic between them. Maddie is relaxed when she is with Tilly and George, and her "strong points" come out.
Maddie's storylines have focused on her relationships. She is the ex-girlfriend of Bart and develops a rivalry with his girlfriend, Sinead O'Connor (Stephanie Davis). When Bart and Sinead end their relationship, Maddie attempts to keep them apart. Maddie later begins an "unlikely" relationship with Callum Kane (Laurie Duncan).
The character of Maddie and Bowman's casting in the role were announced on 13 June 2011, along with Maddie's friends, Tilly and Jono (Dylan Llewellyn). Maddie, Tilly and Jono are the old school friends of Bart McQueen (Jonny Clarke).Digital Spy reported that the three new characters would be introduced in a "special" storyline shot on-location in Abersoch, Wales. Bowman made her first on-screen appearance as Maddie in the episode broadcast on 21 June 2011. In August 2011, it was revealed that Maddie, Tilly and Jono would form part of a new group of Sixth form students, along with George Smith (Steven Roberts), Neil Cooper (Tosin Cole) and Callum Kane (Laurie Duncan). Bowman exited the serial in November 2012 and her exit was not announced prior to it airing. Bowman said although the stunt that played out during her exit was used to cull cast members that "some people want to leave and move on to new ventures so it's not all just people getting culled and not wanting to go".
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