Mad Libs

Mad Libs is a phrasal template word game where one player prompts others for a list of words to substitute for blanks in a story, before reading the – often comical or nonsensical – story aloud. The game is frequently played as a party game or as a pastime.

The game was invented in the United States, and more than 110 million copies of Mad Libs books have been sold since the series was first published in 1958.

Mad Libs was invented in 1953 by Leonard Stern and Roger Price. Stern and Price co-created the game, but couldn't agree on a name for their invention. No name was chosen until five years later (1958), when Stern and Price were eating eggs Benedict at a restaurant in New York City. While eating, the two overheard an argument at a neighboring table between a talent agent and an actor. According to Price and Stern, during the overheard argument, the actor said that he wanted to "ad-lib" an upcoming interview. The agent, who clearly disagreed with the actor's suggestion, retorted that ad-libbing an interview would be "mad". Stern and Price used that eavesdropped conversation to finally create the name "Mad Libs". The duo released the first Mad Libs book themselves in 1958. The first Mad Libs resembled the earlier games of consequences and exquisite corpse.

Stern and Price next partnered with Larry Sloan, a high school friend who was working as a publicist at the time, to continue publishing Mad Libs. Together, the three founded the publishing firm Price Stern Sloan in the early 1960s as a way to release Mad Libs. In addition to releasing more than 70 editions of Mad Libs under Sloan, the company also published 150 softcover books, including such notable titles as How to Be a Jewish Mother, first released in 1964; Droodles, which was also created by Roger Price; The VIP Desk Diary; and the series, World's Worst Jokes.

...
Wikipedia