Macy's Herald Square
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R. H. Macy and Company Store
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(1907)
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 Macy's Herald Square
Macy's Herald Square
Macy's Herald Square
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| Location | 151 West 34th Street Manhattan, New York City |
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| Coordinates | 40°45′1″N 73°59′18″W / 40.75028°N 73.98833°WCoordinates: 40°45′1″N 73°59′18″W / 40.75028°N 73.98833°W |
| Built | 1901 |
| Architect | De Lemos & Cordes |
| NRHP Reference # | 78001873 |
| Significant dates | |
| Added to NRHP | June 2, 1978 |
| Designated NHL | June 2, 1978 |
Macy's Herald Square, originally known as the R. H. Macy and Company Store, is the flagship of Macy's department stores, located on Herald Square in Manhattan, New York City. The building's 2.2 million square feet (almost 205,000 square meters) has made it the world's second largest department store. As of 2016[update], the store has stood at the site for 115 years.
The building was added to the National Register of Historic Places as a National Historic Landmark in 1978.
Macy's was founded by Rowland Hussey Macy, who between 1843 and 1855 opened four retail dry goods stores, including the original Macy's store in downtown Haverhill, Massachusetts, established in 1851 to serve the mill industry employees of the area. They all failed, but he learned from his mistakes. He moved to New York City in 1858 and established a new store named "R.H Macy Dry Goods" at Sixth Avenue on the corner of 14th Street. On the company's first day of business on October 28, 1858, sales totaled $11.08, equivalent to $306.15 today. From the very beginning, Macy's logo has included a star in one form or another, echoing a red star-shaped tattoo that Macy got as a teenager when he worked on a Nantucket whaling ship.
As the business grew, Macy's expanded into neighboring buildings, opening more department stores, and used publicity devices such as a store Santa Claus, themed exhibits, and illuminated window displays to draw in customers. The store later moved to 18th Street and Broadway, on the "Ladies' Mile", the elite shopping district of the time, where it remained for nearly forty years.
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